With one billion people who use the platform every month, and more than 200 million Instagrammers using at least one profile for their business every day, Instagram is a necessity for any business. The real question is: why would your company want to build your business’s profile on Instagram?
Particularly in the present, when social media is now a requirement, and more people than ever are staying at home, the amount of time we are spending online is increasing. Instagram is now an online social space and an enjoyable distraction.
Suppose users watch videos of the trendy Dalgona coffee being blended or seeking a break from their sofa or using the platform to pass their time during meals. In that case, the company can connect with them via Instagram and have the chance to grow in doing it. But the growth you see on Instagram isn’t only going to occur. You can get free Instagram likes with services like Mr.Insta. Moreover, here are ten ways to increase Instagram growth you can begin working on right now.
1. Post often and frequently
If you don’t consistently post, the expectations of your followers and interest will diminish. When you post every day for some time but do not post again for one month, the followers will be confused or may have forgotten about your complete absence. They might not be following you when you eventually decide to post again.
“Keeping a consistent schedule makes sure you maximize engagement without hitting any lulls or stretches without updates,” according to Buffer. “Any Instagram strategy should clearly outline a target post frequency to help keep you on track.”
Make a schedule, and make sure you stick to the plan. That brings the next point.
2. Make use of a tool for scheduling
The ability to post regularly is crucial for growth. However, it’s a lot more difficult to get accomplished. For massive growth on Instagram, making a plan in advance and using a tool for scheduling is the most efficient method to follow. Not just making sure you schedule your Instagram posts in advance saving you time, it can also lessen stress and reduce the chance of mistakes.
Fortunately, Instagram makes this simple for all you social media marketers. Instagram offers a scheduling tool within the Facebook Ads Manager, and there are a variety of other tools for posting available that come with additional helpful growth tools. Take a look at this list for those considering using the services of third-party social scheduling software that keeps your followers interested.
Also, make sure you schedule your posts to the appropriate time!
3. Try it out Instagram Live
Did you consider that most users prefer to see a live-streamed video somewhat instead of a Facebook post?
It’s a blessing that Instagram Live makes this possible. There are numerous reasons you should try it.
One reason is that Instagram Live videos earn you first place within the followers’ story feeds. Instagram Live videos can also automatically email push notification notifications to followers to inform them that they are live. Not least, but not least, the Instagram algorithm is favored by businesses that utilize this feature to boost the naturally occurring engagement and make accounts easier to find.
4. Partnership with other brands
How better to speed up your Instagram expansion than to join forces with a brand that already has a huge following? It’s like two-for-one marketing as you will not only be able to show off the content to your existing followers, and a brand-new audience will also be exposed through a mutually beneficial relationship.
To establish successful and business-building partnerships, make sure the businesses you want to work with aligning with your goals for the company. The target market must be in line with yours. It is equally important to create an action plan before submitting partnerships. What are the benefits of this partnership for the partner you are considering? What would a partnership Instagram marketing campaign appear like?
Consider the following example taken from Outdoor Voices, a women’s activewear brand and dance-related company, Melody Dance Fit. This is a perfect match since the products and services here make sense with exercise classes and activewear. The two companies also collaborated to develop a ” Virtual Recess program,” where students are wearing Outdoor Voice clothing while providing an Instagram live dance class. Genius!
5. Run contests
An Instagram contest is a different way to increase the exposure to your page and increase the reach of your profile. Why? One reason is that people are shocked by free things! If you’re giving something to people, they are more likely to participate. Giveaways and contests work great with Instagram as there are many ways you can ask people to experience that will boost your followers and engagement numbers increase. For example, you could request that person:
- Repost images
- Comment and tag your friends
- I like your posts
- Send with us your posts or stories
Another plus is that contests or give aways don’t always have to be extravagantly organized or complex to be run.
6. Make yourself one of the Instagram Story regular
Similar to like Instagram Live, Instagram Stories should be your best friend! Why? One 500 million users use Instagram Stories every day, with one-third of the most-watched stories coming from companies. Stories continue to grow in popularity and displaying your brand’s image allows your followers another opportunity to connect with your business. It is also possible to make Instagram Story ads to promote your company to a bigger crowd.
Another remarkable aspect of stories is that they’re simple to create. Creating an Instagram Story is as simple as putting together the creation of a short video or photo to share at a low risk as the story only lasts for 24 hours.
7.You should make your Instagram page unified
This tip is crucial to Instagram growth: You have to ensure that your page appears amazingly consistent and pertinent to your business. People like the consistency of your page.
The best way to accomplish this is to ensure your photos’ backgrounds and lighting stay constant throughout the filming or shooting process. For example, if you’re involved in fashion marketing, make sure you don’t take pictures of your clothing pieces against the same background for each post. Maybe you’re looking for an organic look. In this instance, you might want to take photos of a model in the same field or forest or even on the same street to showcase new designs. The lighter backgrounds generally work for photography. If you’re shooting with natural light, you need to make sure you’re taking photographs outdoors or near the window, however, not in direct sunlight because the glare could be too intense.
8.Make use of hashtags
Another quick and efficient (and cost-free) method to increase the number of followers on an Instagram account is to use hashtags strategically. Hashtags on Instagram posts that include hashtags get a 12.6 percent increase in engagement compared to posts that do not use hashtags.
“Not only do hashtags help social media users organize and categorize content, but they’re also one of the driving forces behind some of today’s best marketing campaigns,” claims Maddy Osman on Sprout Social.
Hashtagging works because it assists in categorizing similar content and makes your scope even more easily found. This is the reason hashtagged posts receive so much more engagement than posts without.
9.Pay to play
I know I realize that you were looking for opportunities to grow your business that didn’t require opening your bank account, right? It is undoubtedly possible to naturally increase the number of followers on your Instagram account; however, even investing a small amount could result in a massive return. What is the reason? First of all, Instagram allows you to manage your budget, tailor your ads to a particular audience, and choose from various ads formats (story ads videos, photos ads, carousel advertisements, etc.). Sponsoring only one post will result in a more significant amount of publicity.
With all the options and possibilities in how you can promote your business, it can be daunting. So, begin by advertising one of the most popular organic posts on your feed to a targeted group of people, then monitor the performance and then review the results. Even if your budget may be low but the ROI is likely to be significant, so try experimenting using paid content to boost your reach on Instagram.
Finally, the best way to increase growing your Instagram page is to display the caring and genuine aspect of your business, particularly in the present. If your company can aid others even in a small way, why not do something to help? If it’s creating masks for medical professionals, donating to the local food bank, or providing meals to busy nurses, thereare many ways to help your community. If you’re already doing this, should you not be sharing what you’re doing with your customers? It will not only demonstrate the compassion behind your company, but it might even motivate people to do the same in return!